Rufus Cuthbert, Marketing Manager at Endeavour Media, won the prize of a magnum of champagne at the BDS stand during the London Book Fair, held at London's Kensington Olympia in April.
The competition simply required visitors to the BDS stand to drop their business card into a "hat" from which the lucky winner was drawn when the UK's leading book event finished.
"Thank you very much - this has made my day!" announced the surprised winner who works for the independent digital and print publisher based in London.
He is pictured (left) with Simon Skinner of BDS, who presented the prize.
Find out more about Endeavour Media at www.endeavourmedia.co.uk